A brief history

During their studies in 2015, Bruno and Sabrina took charge of finding swag for their respective student groups to show their feelings of belonging. Their plans were soon shattered when they realized that  promotional clothing suppliers were all offering the same generic, low-quality clothing.

The duo developed a partnership with an oversea supplier to create the clothes they had designed and to enable the University of Sherbrooke to stand out.

The company was born a few months later to allow all groups to proudly display their true colors.